This is a branding study using a company called Sushi Club.
This is the Brand Guidelines which should be used by the creative and marketing teams.
Sushi club is mainly a sushi delivery restaurant that aims to receive customers in their own brick-and-mortar restaurant in the future.
This is why I chose to start the presentation with the delivery bag. The leaves are there to keep one of the most crucial brand aspects apparent: freshness.
In order to reach this logo around 25 sketches were done.
From the 25 sketches I selected 8 that had good visibility and had fewer details for I wanted a cleaner ageless look.
The main themes were:
1. Chopsticks
2. Japanese food preparation tools (knifes and wooden boards)
3. The word "Authentic"
4. The feel of fresh and handmade
